Simply Knitting magazine is the UK’s best-selling knitting magazine, offering accessible patterns, techniques, and inspiration for knitters of all skill levels.

As Creative Designer, I worked across 28 issues of the magazine, leading the design of editorial pages, supplements and cross-platform assets. Alongside the print design, I evolved the brand’s social media presence by introducing a suite of templates and Reels aligned with the magazine’s visual identity, improving production efficiency, engagement and reach with a younger audience. I also styled photography for each issue’s competition page and led propped shoots and social-first content creation.